Next Friday’s going to bring exclusive and quality cultivars to market through Next Friday Research Institute. NFRI is dedicated to bringing one-of-a-kind cultivars to market, pushing boundaries in the cultivation space and continuing to bring the consumer a full spectrum experience. We have found consumers want the options that a rotating SKU can offer but don’t like the fact that most rotating SKUs are being procured from different producers and facility types with varying grow methods. Our master growers love what they do and only the best phenotypes will be selected.